Are Influencers Snagging Content Marketing Assignments?

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Are Influencers Snagging Content Marketing Assignments?

If you make a living writing online, listen up. Over the past year I’ve noticed an emerging trend pick up speed. Marketing strategists are starting to replace contributing writers that have backgrounds in journalism, English and communications industries with eloquent, popular influencers.

What does this mean?

Writing assignments that used to go to professional writers and bloggers are now being offered to online influencers (bloggers, website owners, celebrities, public figures, industry professionals) who have decent writing skills and a solid, growing audience eager to consume their next blog post or social media update.

I’ve seen this trend first hand while noticing writing assignments dwindle from steady clients. They’re exploring new approaches and opportunities with influencers who can get their products or services in front of dedicated readers who visit the influencer’s website and social media feeds daily.

It’s really a smart move for marketers. And influencers are loving the recognition and paychecks. But, some writers are, well, less than excited.

But, it’s not all bad news for writers.

As writers, we can also be influencers.

Do you predominantly write within a specific niche?
Do your articles focus on a current or past career outside of writing?
Have you built a thriving blog or social media community?

Then, you might be considered an influencer too.

As I browse the freelance writing job ads and sift through inquiries from my editors, they’re looking for people with, on average, audiences of 5,000 or more followers on an individual social media platform, consistent posts, engagement with their fans and positive online reputations.

Thankfully, I’ve been able to snag some writing projects as an influencer in the entrepreneurship and content marketing space. I’ve been in this game full time since 2009, so I have lots of tips and insight to share!

Have you noticed the latest posts and articles on your favorite websites and blogs being bylined by influencers? I have.

How do you feel about this transition?

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