Should You Promote Client Work?

There are two schools of writing online: writing for yourself and writing for someone else. When a client pays you to create a blog post,…

6 Reasons You Need to do a Blog Audit ASAP

Whether you write for one blog, or manage many, you need a measurable, goal-oriented plan. Shooting from the hip isn’t a strategy. I like to…

4 Tips for Optimizing Social Media Posts

You work tirelessly to optimize blog posts and static web pages. But, what about social media posts? Do you just post links and witty updates?…

Grow (And Retain) Your Audience by Being Predictable

Each morning I look forward to one specific email. It comes from a lifestyle blogger who does everything I wish I was making more time…

The Nuts and Bolts of a Popular Headline

Writing a blog post is easy. Crafting a headline that makes people stop, click and read that blog post takes finesse. Over the years, I’ve…

Your Web Writing Questions Answered

  Bloggers. Content marketers. Journalists. Online writers of all types hit roadblocks on occasion. Whether your creativity is waning, or you find yourself curious about…