18 Content Creation Tips for Content Marketing Writers

In a world of perpetual content and 24/7 platforms, our time and attention are shrinking. Concise writing online is critical. Over the past year I’ve…

What is a Brand Newsroom?

There’s so much lingo in the content marketing space, that it can be difficult to keep up. One term that’s been popping up often over…

Journalism Strengthens Content Marketing

Marketing is a trendy business. A technique comes on the scene, we implement it, wait for some engagement, then pour over the analytics. And guess…

I Left My Newspaper Job 8 Years Ago

I made the leap. With my reporter’s notebook and camera by my side, I traded covering school board meetings and photographing weekend parades for collaborating…

PREVIEW: Skyword #Forward17 Brand Storytelling Conference (Discount Code Available)

Next month I’m headed to sunny Boston! Sure, this land-locked Iowa gal is thrilled to see the ocean again and dabble in big-city life for…

Improving Communication Between Marketers and Freelance Writers Part 2: Quality Issues, Inconsistencies and Laziness

Working solo is easy. But, when you’re a content marketer or freelance writer, you often have to partner with a team of creative professionals to…