Improving Communication Between Marketers and Freelance Writers Part 1: Feedback, Instructions and Rewrites

Each day I collaborate with marketing professionals. Some days are inspirational, productive and so rewarding that I wish I would be at my desk from…

What’s the Difference Between Brand Journalism and Content Marketing?

If you’re just starting to venture into the world of inbound marketing and learning how blogging, articles and content can transform your marketing strategy, it…

3 Writing Techniques Content Marketing Strategists Love

Your (work) writing isn’t about you. It’s about your client. What do they expect? What do they want? When you work for marketing companies like…

Content Strategy: What Writing Clients Want in 2015

I can’t help but reflect on writing trends as the new year gets underway. There’s one major shift I’ve noticed across the board with my…

10 Apps Every Content Creator Needs

Whether you’re a blogger, author, journalist, marketer or a content creator of all types, apps on mobile devices make life easier. They save time. Streamline…

Why Successful Writers Use Social Media Marketing

Writing for web-based clients is tough. There’s search engine optimized keywords to integrate, tight deadlines to meet and custom style guides to follow. And that’s…