It’s OK to Delete Crappy Content

It happens. We all create duds on occasion. We think that social media post is going to spark insightful conversation. It gets one comment. We…

What’s the Difference Between Brand Journalism and Content Marketing?

If you’re just starting to venture into the world of inbound marketing and learning how blogging, articles and content can transform your marketing strategy, it…

What’s it Like Transitioning from Journalism to Content Marketing?

Newspapers are closing. Television stations are downsizing. Brands are becoming publishers. Thankfully, journalists are chameleons who can easily transition into the growing world of content…

What is Marketing Content? (150 words)

When I explain to people I primarily focus on journalistic work and marketing content, I’m often greeted with a confused expression. They understand journalism. But,…