Journalism Strengthens Content Marketing

Marketing is a trendy business. A technique comes on the scene, we implement it, wait for some engagement, then pour over the analytics. And guess…

I Left My Newspaper Job 8 Years Ago

I made the leap. With my reporter’s notebook and camera by my side, I traded covering school board meetings and photographing weekend parades for collaborating…

Improving Communication Between Marketers and Freelance Writers Part 3: Guidelines, Tools and Cutting Ties

Recall the last business conversation that left your mind spinning a million miles an hour — in a good way. Are you smiling? It’s that…

Improving Communication Between Marketers and Freelance Writers Part 2: Quality Issues, Inconsistencies and Laziness

Working solo is easy. But, when you’re a content marketer or freelance writer, you often have to partner with a team of creative professionals to…

Giving Thanks for Blogging, Social Media and the Need for Words

Across the country, nobody is feeling guilty about eating a second or third piece of pie today. Hello, Thanksgiving! It’s a time to feast, visit…

3 Things Nurse Jackie Teaches Us About Marketing

For the past month I’ve been binge watching Showtime’s Nurse Jackie on Netflix. Although the behind-the-scenes insight into what happens in an ER and scandalous,…