The DM Dilemma: Personal or Automated?

  • Sumo

I love getting a personal note on email. Or, Facebook messaging. Even a short, sweet sentence on Twitter’s direct messaging (DM) makes me smile.

Image Credit: http://www.sxc.hu/photo/1215930
As a writer, if you use automated DMs, keep it personal. Start a conversation. Build relationships. Don’t include a link to the page where you can buy your latest book or training seminar. Just don’t. Your followers will dwindle quickly.
Image Credit: http://www.sxc.hu/photo/1215930

But, if there’s one type of communication that makes my skin boil, it’s the automated DM on Twitter. Some creative marketing software programs allow this automation as an option to “personally” reach out to new followers.

Here’s what happens:

  1. You follow a new business or person on Twitter
  2. You get a DM a few minutes later thanking you for the follow
  3. A day later you get another DM which dives into a sales pitch

Hey, I use marketing tactics daily so I have no problem with the idea behind this method. But, please, If you want to reach out to me, talk to ME.

Today I received an automated DM asking how this content marketing company can help my team. Um, I don’t have a team. And, I’m the one writing marketing content. Your message is backwards and doesn’t target me at all. Fail.

As a writer, if you use automated DMs, keep it personal. Start a conversation. Build relationships. Don’t include a link to the page where you can buy your latest book or training seminar. Just don’t. Your followers will dwindle quickly.

How do you feel about automated DMs? Please comment below!

Note: Today’s post will be my last submission for the 2014 Blogging from A to Z April Challenge. I’ve had multiple blog subscribers comment that I’m posting too often (daily) and have chosen to unsubscribe from my blog. I’m also learning that when I reciprocate comments on blogs integrated with Google+, the multiple “comment posts” on my G+ page appear spammy. I write for my readers, and am choosing to respect their feedback. I will resume publishing on my regular Thursday schedule on April 17th. Thanks for visiting!

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