What is Marketing Content? (150 words)

  • Sumo

When I explain to people I primarily focus on journalistic work and marketing content, I’m often greeted with a confused expression.

From my perspective as a writer, marketing content is any form of communication created to inform or engage a specific audience. The most popular marketing content I create includes blog posts, website text (About Page, Company Bio) and online articles that read much like a Sunday newspaper feature story, complete with original reporting and quotes.
From my perspective as a writer, marketing content is any form of communication created to inform or engage a specific audience.

They understand journalism.

But, marketing content? What the heck is that?

From my perspective as a writer and photographer, marketing content is any form of communication created to inform or engage a specific audience.

The most popular marketing content I create includes blog posts, website text (About Page, Company Bio) and online articles that read much like a Sunday newspaper feature story, complete with original reporting and quotes.

Additional types of marketing content include:

  • Video clips
  • Podcasts
  • Reports
  • White papers
  • Newsletters
  • Blog posts
  • Social media posts
  • Audio recordings
  • Infographics
  • Slideshows
  • Memes
  • E-books
  • Pamphlets
  • Guides
  • Guest blog posts
  • Listicles
  • Case studies
  • Q&A interviews

In a nutshell, marketing content is simply communications created with a specific purpose, for a target audience.

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