It’s been awhile since I attended a media conference. So last week I hopped on an airplane and submerged myself in the New Media Expo in Las Vegas.
A lot has changed since my last SPJ or NPPA conference.
Of course there will always be an emphasis on writing engaging content and honing your creative skills. In the end, all content creation is structured around solid wordsmithing.
But if you’ve had your nose buried in your website or blog for awhile, it’s time to come up for some fresh air.
Here’s 5 Trends I Noticed at the New Media Expo
1. Text isn’t enough. If you’re not podcasting or doing video production, you’re falling behind the game in content marketing and production. Many of the presenters and other content creators I met have a website, blog and some form of audio or video component also on their website. Note to self: Learn more about podcasting and live video streaming, like Periscope and Meerkat. Dust off my Vine account.
2. Video doesn’t have to be polished. When I was in journalism school, video editing was a course all on its own. From learning about white balance and lighting, to creating a smooth flow between scenes, editing was imperative. These days, quick videos shot with iPhones are fine, expected and preferred. On-the-fly reporting speaks to younger content consumers. Note to self: I have an iPhone. Would you like to see video posts here on WWA?
3. Language should be informal. Of course writers still need to use proper grammar and tell a cohesive story, but why not include some typos in your meta tags or write Q & A posts with the same misspellings your fans include in their questions? If that’s what people type into Google, that’s how your posts will be found. Note to self: I’m not sure I can get behind this trend. Typos and texting language make me twitch.
4. Social media follower numbers aren’t that important. It really doesn’t matter how many people follow your Facebook Page or Twitter feed if you don’t get any comments, likes or retweets. Most companies that hire writers would rather see small numbers with tons of engagement, than huge numbers and no interaction on your page. Note to self: Being chatty on social media is a good thing!
5. Go beyond creation. I absolutely love writing, but after being asked multiple times if I offer consulting services, it’s time to re-evaluate how I spend my time. There was a huge emphasis on teaching, offering e-courses, mastermind classes and coaching. Note to self: It’s time to actively promote my consulting services.
Over the next several posts I’ll be sharing more ideas and helpful tips I learned at the New Media Expo. I have pages and pages of notes to work through and can’t wait to share. But, in the meantime, I have a question for you.
What’s your favorite type of content to consume? Reading blog posts, listening to podcasts, watching videos or something else? Please comment below.