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Analytics Reports are Bloggers’ Best Friends

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Do you write, write, write and post, post, post? Good for you! Now step back and look at how your writing is doing.

Analytics reports
Take a closer look at the analytics behind your blogging behavior for an instant road map to success. Image Credit: http://www.sxc.hu/photo/1117048

Are people seeing it? Is your writing getting shared on social media networks like Facebook and Twitter?

Take a closer look at the analytics behind your blogging behavior for an instant road map to success. If you hit on a topic that makes pageviews go thorough the roof, write about it more often. If your Facebook feed is overwhelmed with comments, take note.

Start by analyzing the Insights feature on Facebook if you have a fan page or sign up for a free account with Buffer and study the Analytics tab.

Analytics reports help writers focus on the topics readers crave!

Note: Today’s post is part of the Blogging from A to Z April Challenge. Each day during the month of April I’ll highlight a letter of the alphabet with a writing tip or term to help you move your writing career forward. Want more tips right now? Download my free e-book, “18 Ways to Increase Online Writing Productivity and Earnings”.  Along with this free 10-page report, you’ll get updates each time I post to the Web Writing Advice blog and a monthly newsletter packed with helpful tips.

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Published by Angela Tague

Hi! I collaborate with content marketing companies, SEO agencies and media publishers on their web content production. I utilize my background in print media journalism to write, research, conduct interviews, fact-check texts, follow client-focused style guides and meet deadlines. I strive to create content that fits seamlessly with your company’s marketing and journalistic goals by aligning with the audience and voice you prefer. Connect with me on Twitter @AngelaTague.

14 Replies to “Analytics Reports are Bloggers’ Best Friends”

  1. I’ve never used buffer, and my facebook page is terribly neglected. I know Sharaholic gives me some feedback. What about Google Analytics? Is that just page traffic?

    1. Hi Loni! Thanks for stopping by! I adore Buffer because I can see at a glance which posts were Liked, Retweeted, Shared, etc. AND then you can add them to your stream again to be shared with one click. Of course you want to space the shares out so you don’t have the same links going out every few hours. I re-post links maybe a week apart. Google Analytics is great for an overview of how you’re doing with pageviews, but not to target the types of posts you should focus on sharing more often. Good Luck! ~Angela

  2. I’ll have to check out Buffer; I’d just been using WordPress’s analytic reports. According to them, my artists interviews and Edgar Allan Poe stuff have been the most popular material. 🙂

    See you tomorrow!

    Alex Hurst, fantasy author in Japan, participating in Blogging A-Z April Challenge.

    1. Isn’t it fun to look at the analytics!! Yes, give Buffer a try. I love how easy it is to use! ~Angela

  3. I have so much to learn about blogging and understanding the Analytics page. Thanks for the information on Buffer, I might give that a try.

    1. Looking at the numbers really does help drive page views and readers! Good luck! ~Angela

  4. I try not to look at analytics a great deal because it consumes me! Based on what I read, I either become very excited, or depressed, and I become a prisoner to it. I’ve been using Google, so perhaps I will take a look at buffer and see if that helps. Thanks so much for the posting.

    1. Hi Cathy! Thanks for stopping by! Don’t let the numbers consume you, but rather guide you when you have a writer’s block and wonder which direction to go next. Analytics should help you, not hinder you. Write on! ~Angela

    1. Hi Jess! Thanks for commenting. You really only have to worry about analytics if you’re writing for a job/income. Clients will only hire you back if your content performs well. If you write online purely for yourself or the fun of it, don’t look at the numbers and be joyful in the creativity of writing! 🙂 ~Angela

  7. Buffer, huh? Yeah I need to start paying attention to my stats if I ever hope to make a career out of my blogging.

    1. Hi Ruby! Yes, Buffer is a great free tool. You can upgrade to the more deluxe option, but it’s not necessary if you’re online daily. There are several tools out there to analyze your stats. I’m still learning about them myself! ~Angela

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