Web Writing Advice

Writing services & insights on content marketing from Angela Tague

Skip to content
Menu
  • Home
  • About Angela
  • Writing Services
  • IG Links
  • Contact
  • Portfolio
  • Blog
  • Subscribe / Email Tips
  • FAQ
  • Disclaimer
Posted on June 22, 2017June 21, 2017 by Angela Tague

Are You Building Genuine Connections?

  • Tweet
  • Email
  • Sumo
  • Tweet
  • Email

Are You Building Genuine Connections?

There we were. The expansive conference hall filled wall-to-wall with people who rely on technology to communicate with customers, clients and fans participated in a sea of yes-nods and verbal affirmations.

We agreed: We feel more distant than ever with those around us.

Although the ways we can reach out are numerous, are we really being authentic?

I spent last week in Boston at Skyword’s #Forward17 content marketing conference where we explored the idea of building genuine connections with those we care about, both at work and in our personal lives.

In the marketing world we prepare and plan ahead. We pour over the messages and topics to present. We figure out when our audiences are online and where they’re hanging out most often. We share encouraging and educational information without hesitation.

But, is the conversation one-sided? Are we shouting at readers? Do we listen enough?

During the panel presentation about social media, I reminded the audience that if you’re pre-scheduling every post for social media, you’re doing it wrong. You need to be, well, social by commenting, sharing and engaging in conversations.

As a business of one, I know it’s easier for me to reach out than for bigger businesses with a legal team and brand partnerships to consult.

But honestly, ask yourself: When is the last time you started a conversation on a social media platform for work that wasn’t pre-planned? Have you left a comment (as your business identity) or added something to an ongoing thread? Have you replied to comments on posts that aren’t your own?

Creating genuine connections takes effort and energy.

Click To Tweet

But, the results are incredibly rewarding. The more I engage with my readers, the more I learn about them and can create content they crave. The same goes for the publications I write for and editors who polish my words. Knowing and understanding each other makes collaboration much smoother and effective.

As an entrepreneur, these connections become my water cooler moments with colleagues and readers.

I don’t view social media management as tedious work. Instead, it’s a method of connecting with peers.

Click To Tweet

I feel many of us have fallen into a voyeur state. We check notifications, tap a few likes, press retweet, analyze post performance on the backend and get ready to plan out the next batch of messages.

It’s easy to automate and advance in this business.

But, what would happen if we just slowed down? What if you checked on your top followers and sent a “How are you today?” message or left a reply on another business page post? What if we interacted with empathy, kindness and concern?

What if?

Never miss another post from Web Writing Advice. Get email updates once a week by subscribing HERE. As a bonus, I’ll send you my free e-book, “18 Ways to Increase Online Writing Productivity and Earnings”. 

Save

Save

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Reddit
  • Pinterest
  • Tumblr
  • Email
  • Pocket
  • Print

Like this:

Like Loading...

Comment Using Facebook

comments

Posted in Small Business Tips, Social Media for Writers, UncategorizedTagged genuine connections, posting, social engagement, social media, social media for writers, social media tips

Published by Angela Tague

Hi! I collaborate with content marketing companies, SEO agencies and media publishers on their web content production. I utilize my background in print media journalism to write, research, conduct interviews, fact-check texts, follow client-focused style guides and meet deadlines. I strive to create content that fits seamlessly with your company’s marketing and journalistic goals by aligning with the audience and voice you prefer. Connect with me on Twitter @AngelaTague. View all posts by Angela Tague

Post navigation

Prev Greetings from #Forward17: 3 Bonus Social Media Tips from Angela Tague
Next People are Listening. Write Responsibly.

Let’s Be Social!

Visit Us On TwitterVisit Us On FacebookVisit Us On YoutubeVisit Us On LinkedinVisit Us On Pinterest

Top Posts & Pages

  • Celebrating Achievements on Social Media For Personal and Professional Gain
  • Writing Services
  • How to Write for Your Audience (When You Don't Know Who They Are)

Search This Website

Angela Tague

Angela Tague

Hello! I'm a blogger, brand journalist, influencer and all-around wordsmith writing marketing content behind the scenes for brands including Tom's of Maine, Walmart, Cura Global Health and Purina. If your content marketing agency is looking for a writer, let's chat at angela.tague@yahoo.com today!

View Full Profile →

Loving my advice? Thank you!

                        Buy Me a Coffee at ko-fi.com

This website is powered by:

Web Hosting


Start Your Free Trial Today!

The #1 Writing Tool

© Copyright 2023 – Web Writing Advice
Wisteria Theme by WPFriendship ⋅ Powered by WordPress
Social Network Widget by Acurax Small Business Website Designers
%d bloggers like this: