Web Writing Advice

Writing services & insights on content marketing from Angela Tague

Skip to content
Menu
  • Home
  • About Angela
  • Writing Services
  • IG Links
  • Contact
  • Portfolio
  • Blog
  • Subscribe / Email Tips
  • FAQ
  • Disclaimer
Posted on August 16, 2018August 16, 2018 by Angela Tague

Are You Ghosting Your Social Media Audience?

  • Tweet
  • Email
  • Sumo
  • Tweet
  • Email

I often follow the same person or business across various platforms — Facebook, Twitter, LinkedIn — so I never miss what they’re up to. I like to comment and get into conversations with the account owner and their followers.

But, sometimes my @ tags and comments fall on deaf ears.

Once or twice is no big deal, but when none of my engagement is acknowledged, it’s like a virtual, “I really don’t care about you” from the social media account owner.

Let that sink in.

Here’s a quick story with a lesson for anyone who uses social media. 

For months, I’ve been tagging a specific business on Facebook and Instagram with kind comments about their products. On Facebook, the conversations flow. I learn new things from other readers. We help one another out.

On Instagram, the account is stagnant. It’s like the account owner has turned their back on their faithful followers. I feel ignored. It’s actually making me not want to engage on Facebook either.

I guess that’s the trickle-down effect.

If you’re a public relations pro, small business owner, marketer or advertiser who understands the value of earned media and user-generated content, you’re cringing right now at these missed engagement and business growth opportunities fading day-by-day into cyberspace.

The lesson here: If you’re going to have a social media presence, manage it.

Check-in. Respond. Engage.

The days of having an account on every social media platform simply because it sounds like a good idea are over. If you have a feed and want to grow your audience, you have to interact.

Do you have social media accounts on platforms that you no longer use? I wonder how your audience on those platforms feel? If you don’t have the time and resources to manage multiple platforms, don’t. Find one or two that you enjoy, and resonates with your audience, then make them amazing.

Show your audience you care by being present.

Never miss a post from Web Writing Advice. Get email updates once a week by subscribing. As a bonus, I’ll send you my free e-book, 18 Ways to Increase Online Writing Productivity and Earnings.

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Reddit
  • Pinterest
  • Tumblr
  • Email
  • Pocket
  • Print

Like this:

Like Loading...

Comment Using Facebook

comments

Posted in Social Media for Writers, UncategorizedTagged social, social engagement, social media, social media for writers, social media management, social media tips

Published by Angela Tague

Hi! I collaborate with content marketing companies, SEO agencies and media publishers on their web content production. I utilize my background in print media journalism to write, research, conduct interviews, fact-check texts, follow client-focused style guides and meet deadlines. I strive to create content that fits seamlessly with your company’s marketing and journalistic goals by aligning with the audience and voice you prefer. Connect with me on Twitter @AngelaTague. View all posts by Angela Tague

Post navigation

Prev Entrepreneurs, Are You Barking Up the Wrong Tree?
Next 3 Reasons to Outsource to a Freelance Writer

Let’s Be Social!

Visit Us On TwitterVisit Us On FacebookVisit Us On YoutubeVisit Us On LinkedinVisit Us On Pinterest

Top Posts & Pages

  • Celebrating Achievements on Social Media For Personal and Professional Gain
  • Paid Pitching: A New Freelance Writing Trend?
  • Writing 'On Spec' Vs. 'On Assignment': What's the Difference?

Search This Website

Angela Tague

Angela Tague

Hello! I'm a blogger, brand journalist, influencer and all-around wordsmith writing marketing content behind the scenes for brands including Tom's of Maine, Walmart, Cura Global Health and Purina. If your content marketing agency is looking for a writer, let's chat at angela.tague@yahoo.com today!

View Full Profile →

Loving my advice? Thank you!

                        Buy Me a Coffee at ko-fi.com

This website is powered by:

Web Hosting


Start Your Free Trial Today!

The #1 Writing Tool

© Copyright 2023 – Web Writing Advice
Wisteria Theme by WPFriendship ⋅ Powered by WordPress
Social Network Integration by Acurax Social Media Branding Company
%d bloggers like this: