I often follow the same person or business across various platforms — Facebook, Twitter, LinkedIn — so I never miss what they’re up to. I like to comment and get into conversations with the account owner and their followers.
But, sometimes my @ tags and comments fall on deaf ears.
Once or twice is no big deal, but when none of my engagement is acknowledged, it’s like a virtual, “I really don’t care about you” from the social media account owner.
Let that sink in.
Here’s a quick story with a lesson for anyone who uses social media.
For months, I’ve been tagging a specific business on Facebook and Instagram with kind comments about their products. On Facebook, the conversations flow. I learn new things from other readers. We help one another out.
On Instagram, the account is
I guess that’s the trickle-down effect.
If you’re a public relations pro, small business owner, marketer or advertiser who understands the value of earned media and
The lesson here: If you’re going to have a social media presence, manage it.
Check-in. Respond. Engage.
The days of having an account on every social media platform simply because it sounds like a good idea are over. If you have a feed and want to grow your audience, you have to interact.
Do you have social media accounts on platforms that you no longer use? I wonder how your audience on those platforms
Show your audience you care by being present.
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