When you’re a small business owner (hello, soloist friends!), there’s a lot to juggle. You’ve heard me talk about the many hats we wear as entrepreneurs, but have you ever looked at your schedule and examined how often you’re working in your business versus on your business?
Yes, there’s more to it than doing the things that make you money and keep your business afloat, like paying bills and marketing yourself.
Working ‘In’ Your Business
First, let’s get this out of the way. Working in your business is when you provide services or create products to sell. You’re actively doing what it is you do to earn an income. We all work in our businesses.
The concern pops up when that’s all you do.
Sometimes you need to work on your business, and I’m not talking about sending invoices or replying to business emails. It’s time to take your desk tasks one step further if you want to grow and nurture a thriving venture — and enjoy it.
Working ‘On’ Your Business
Big or small, every company should be thinking about their future, defining goals and evaluating current processes. What’s working? What isn’t? Working on your business is the continual process of polishing, transforming and improving your business as you move forward.
These deeper ideas are top of mind as I dig into my annual fall review of my business and goal setting for the year ahead.
- Am I meeting my previously set goals? Or, are they collecting dust?
- What do I want my daily workflow to look like next year?
- Am I happy with how things are operating at the moment?
- What changes would help me enjoy my job more?
- What are my customers and fans saying about my business, and do I like that?
- Can I identify the business tasks that have the smallest ROI and revise or remove them from my days?
- Am I giving enough attention to the tasks that help me grow my business?
- How do I define success? Am I working toward that?
- What can I do to improve communication with my customers and colleagues?
- Has my focus and purpose changed since I launched my business?
- What can I do to stabilize my business for the years ahead?
- What do I need to ignite personal and financial growth within my business?
Any of these questions could lead to insightful reflection and an overhaul of a portion of your business. After all, you decided to be the boss for a reason. Now, take control and make your business what you want.
Will you make time to work on your business this week? Or, will you stay buried under the tasks of working in your business?
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