Creativity is a Core Freelance Skill

Creativity is a Core Freelance Skill

Creativity is a core freelance skill, even when your output is standardized. Running a small business requires creative self-promotion, troubleshooting, thinking outside the box and…

Using Storytelling in Content Marketing to Create Authentic Content

Using Storytelling in Content Marketing to Create Authentic Content

In 1998, I tackled my first freelance assignment. I was paid $50 to shoot one roll of film capturing the excitement, joy, and instruction of…

My New Project: Reflections in Words and Images

My New Project: Reflections in Words and Images

Before venturing into content marketing, I was a newspaper gal. I’m not sure many have heard the story of how I transitioned from photojournalism into…

Connect With Your Audience: Add These 3 Elements to Your Blog Posts

Connect With Your Audience: Add These 3 Elements to Your Blog Posts

Recently, a client and I discussed how to make the blog posts we’re creating target their specific audience, not just anyone who could benefit from…

How Project Management Keeps Freelance Writers Organized

How Project Management Keeps Freelance Writers Organized

The topics of workflow and project management keep popping up at my desk. First, they were discussed on a recent #FreelanceFriends chat on Bluesky, and…

Mindset Shift: From Fear and Lack to Confidence and Abundance

Mindset Shift: From Fear and Lack to Confidence and Abundance

This week, I was challenged to think about a situation with a new mindset. My therapist pointed out my language indicated fear when, really, I…