You’re a writer. You have a website advertising your services. And, you know your site should have a blog to keep the site filled with fresh, indexable content.
But, what should a writer blog about?
Many of us blog about, well, writing. (Guilty!) It’s what we do, and it’s a topic we’re passionate about. But if you’re new to this gig or simply want to pen posts on a different topic, here are a few ideas to consider:
News and Tips on Your Niche
What do you write about? Do you write sports articles for magazines? Are you a doctor who makes extra money penning health columns? Think about what topics you write about often, and write about those on your website’s blog. This will show potential clients that you know the topic inside and out, love writing about it on your own site and the posts act as current writing samples.
Commentary on News Topics
Do you write about multiple topics for clients? Why not create an opinion blog where you pick a news topic, trend or controversial headline and give your take on the topic. This is a great way to show off your voice and style along with your thought processes.
Updates on Your Writing Projects
Do you write long-format online novels or do research projects? Use your blog to give potential readers updates on your progress and processes. For example, a behind-the-scenes look at how you developed a character or what it was like to interview a key source is incredibly interesting to your fans.
A Topic You Want to Write About
Are you trying to break into a new niche or style of writing? Show off your insight and skills by writing about it on your blog. For example, if you’re seeking clients for your travel stories, write about travel. If you want to land an article in a food magazine, share your best original recipes and commentary behind why the dishes are special.
Are you a writer with a blog on your website? What do you blog about? I’m curious! Comment below and feel free to include a link to your blog.
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