On Friday, a frustrated friend reached out. She recently opened a brick-and-mortar location for her new health-focused business and she’s not getting customers. She explained…
Creativity is a core freelance skill, even when your output is standardized. Running a small business requires creative self-promotion, troubleshooting, thinking outside the box and…
In 1998, I tackled my first freelance assignment. I was paid $50 to shoot one roll of film capturing the excitement, joy, and instruction of…
Before venturing into content marketing, I was a newspaper gal. I’m not sure many have heard the story of how I transitioned from photojournalism into…
Recently, a client and I discussed how to make the blog posts we’re creating target their specific audience, not just anyone who could benefit from…
The topics of workflow and project management keep popping up at my desk. First, they were discussed on a recent #FreelanceFriends chat on Bluesky, and…