How to Write for Your Audience (When You Don’t Know Who They Are)

Writing publicly is tricky. There’s a delicate balance between honoring the author’s voice and appeasing dedicated readers with content they crave and expect from their…

The Top 10 Posts of 2018 on Web Writing Advice

This week I’m digging into the archives and analytics to see which posts were viewed most often on the Web Writing Advice blog. This is…

My Quick and Dirty SEO Research Trick

A friend recently asked for a few quick website start-up tips for his solopreneur buddy. SEO was on the list. I had to shift gears…

Automation Blunder: When Set It and Forget It Didn’t Work

You’ve cruised into the end of the year feeling accomplished. While successfully balancing family time over the holidays with a last-minute work task or two,…

Should You Promote Client Work?

There are two schools of writing online: writing for yourself and writing for someone else. When a client pays you to create a blog post,…

6 Reasons You Need to do a Blog Audit ASAP

Whether you write for one blog, or manage many, you need a measurable, goal-oriented plan. Shooting from the hip isn’t a strategy. I like to…