In 1998, I tackled my first freelance assignment. I was paid $50 to shoot one roll of film capturing the excitement, joy, and instruction of…
Category: Types of Writing
Before venturing into content marketing, I was a newspaper gal. I’m not sure many have heard the story of how I transitioned from photojournalism into…
Recently, a client and I discussed how to make the blog posts we’re creating target their specific audience, not just anyone who could benefit from…
I’m not seeing many assignments for 400-word blog posts coming across my desk these days. What’s popular? Long-form content. Earlier this week, I sent…
If there’s one content marketing trend I’ve noticed roll out across many topics and niches this year, it’s the use of FAQ sections in marketing-focused…
If you work in content marketing, you’re learning about AI in leaps and bounds. As a writer and editor, I’m noticing more editorial guidelines sharing…