How to Write a Freelance Job Posting (Tips from a Freelance Writer)

How to Write a Freelance Job Posting (Tips from a Freelance Writer)

In the summer of 2024, I’ll celebrate fifteen years as a full-time small business owner. And before that, while I worked for an employer, I freelanced on weekends. This means I’ve read and responded to thousands of freelance job postings and ads since 1998 to fuel my bottom line.

When it comes to job ad content, I know what’s typical in this space.

Last fall business dropped off for me. The precarious combination of holiday season office closures, the introduction of AI as a writing tool and recession budgeting by marketing departments meant fewer projects were coming my way,

So, I browsed freelance job postings, ads and job boards daily.

Wow, it’s the Wild West out there. While some of the descriptions were comprehensive and helpful, others were sloppy, contradicting and lacked the details that a freelance writer needs to know before applying.

Today I’m sharing what I feel a quality freelance job posting includes.

Disclosure: This blog is reader-supported, which means this post contains affiliate links and advertisements. I earn a small commission if you shop through them, which helps fund this website so I can continue to bring you amazing content. Thank you! ~Angela

What to Put in a Freelance Writing Job Ad

If your company plans to bring on freelancer writers to help produce content, consider using this list as a guide before posting on the job boards, social media and your company website.

Include company background.

We want to know more about your business and what you do. Specifically, go into detail about the sector of your business where we’d focus our writing. For example, if you make pet care products, explain that you’re hiring a writer to craft content to support the launch of a new line of canine dental products. This will help attract people who have written about dog health, and you get more qualified applicants.

Explain where we work.

There are three typical types of working environments these days: remote, hybrid and in-office. Freelance writers are self-employed contractors. This means we dictate when and where we work. A freelancer can work remotely or in a hybrid setting. Since we aren’t employees, we will not adhere to set office hours at your brick-and-mortar location. If that’s what you need, you’re hiring an employee, not a freelancer.

Share the specific project.

Make it clear what you are hiring us to complete. Is it three blog posts (500 words each) per month? Is it a 3,000-word whitepaper? Is it one hour-long podcast script per month? Be detailed about the work and if possible, share the URL where it will be published. This helps us determine how much time we need to have available for your project each week or month. Remember, we juggle multiple clients, so we must determine if your project will fit on our writing calendar before applying.

Explain your workflow.

As a freelancer, I like to know how things will move forward in our partnership. Am I working directly with someone from your marketing team, or collaborating on an agency partnership? Do we have weekly meetings? How do I submit my copy? Is it via an online platform, through email or on cloud sharing? And, how are fees handled? Do I submit an invoice and what are your payment terms? Net 15? Net 30?, Or, are payments automated after submission?

Offer a payment range.

Talking about money happens early in a freelance partnership. If your freelance job posting explains a bit about fees, I’ll know whether or not your budget aligns with my income needs, and if I should apply or not. I can’t tell you how many freelance job ads I replied to last fall that were a waste of time (for both me and the hiring person) since their pay didn’t align with my rates. So, please post some rate details. For example, you can share ranges such as “We pay $300-500 per 450-word blog post. Rates vary based on whether or not we ask you to interview one of our experts.” or “We pay our writers .50-.75/word depending on content type produced and experience.”

Include a timeline.

Finally, please share how long you’re accepting applications and when you plan to reach out to applicants with the next steps or a denial. Also, share a timeline for the project. Are you just in the planning stages and building out a roster of freelance writers? Cool. Or, do you want to start the writing process on the first of next month? That’s cool too. We need to know so we can properly schedule ourselves and give your project the time and attention it deserves.


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Finally, it’s a bright green flag if a freelance job posting includes the name and email of a contact person and encourages applicants to reach out to ask clarifying questions. This not only shows freelance writers that you’re a good communicator, but it will also hone your pile of applicants to the most qualified and available within your project parameters, budget and timeline. After all, none of us want to waste our time on misaligned connections!

Do you need a reliable writer on your team? I collaborate with marketing and advertising agencies to create content for blog posts, web pages, social media and newsletters. Learn how I can help your clients HERE.

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