Every blogger wants to be heard. I have written! Hear me roar!
Sure, drumming up interest among your followers and friends on Twitter, Facebook and LinkedIn generates readers, page views and email list subscribers.
But to really get your blog out there, you need to reach an entirely new pack of readers. Fresh eyes. Open minds.
Don’t get me wrong. Your dedicated social media fans will retweet and share your content to give it even greater reach. But, sometimes you just need a little more promotion, right?
Social media marketing isn’t the only way to boost blog traffic.
It’s Not About Beer
It’s time to get involved with hops. No, not the fermented, cold bubbly ones. I mean blog hops. This method of marketing often flies under the radar of top marketing professionals because well, it seems a bit amateur. But, who cares. Reaching new readers is a goal, right?
What are blog hops?
They are themed writing events that create a buzz among bloggers. Hops usually involve posting to your blog daily for a set amount of time, such as a week or a month. Fellow bloggers visit your site, and you visit theirs. It’s pretty simple.
Much like a pub crawl, you hop from one blog to another to see what other bloggers have on tap. How do they write? What type of information are they serving up? Do I have competitors out there trying to blog about the same topic? Use blog hops to gather information, gain insight and network.
Since everyone is hopping around, your blog gets tons of exposure by like-minded individuals.
I’ll Take Another Round
In addition to this site, I have a food blog. I always attract other foodies, who end up on my email list because they want to see what I’ve been doing in the kitchen too.
Last year I doubled my email subscriber list ( I use AWeber. Check it out with my affiliate link for yourself!) and gained faithful blog visitors during a month-long blog hop called the Blogging from A to Z April Challenge. Yes, I’m signed up for the 2014 hop.
Have you ever participated in a blog hop? Tell me about your experience in the comments below! And if you know of a great hop coming up, please share the details!