A friend recently asked for a few quick website start-up tips for his solopreneur buddy.
SEO was on the list.
I had to shift gears and get into the mindset of a new business owner, who presumably doesn’t have any background working with digital SEO firms or tools like Google Analytics, SEMRush, KWFinder, Google Keyword Planner or Moz.
So, I shared my unscientific, 10-second SEO research method that’s pretty darn effective. Use Google Search.
Yep, that’s it.
Go to Google and type your topic or a keyword phrase into the search bar. A keyword phrase is something your website is predominantly about and the angle it represents.
For example, this website is about writing. More specifically, I focus on the keywords writing advice, content marketing, blogging and the writing needs of entrepreneurs. Here’s a screenshot of some keyword phrases that are popular right now on Google related to blogging.
This type of search is also helpful when brainstorming writing topics. Pop in your keyword and see what people want to know. When it comes to content marketing, here’s what people are searching for today.
Is this true SEO? No.
But, it moves you in the right direction and yields more targeted customers landing on your website than doing nothing at all. Give it a try when you don’t have the time or budget to invest in a deep analysis of your audience and their needs.
Do you have any quick and dirty SEO tricks you’d like to share with Web Writing Advice readers? Comment below.
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