Sources & PR Seekers: Here’s What to Put on Your Website Contact Page to Get More Journo Engagement

Sources & PR Seekers: Here's What to Put on Your Website Contact Page to Get More Journo Engagement

As a full-time content marketing writer, with a background in print media journalism, I do interviews often. If my marketing client doesn’t supply a preferred, vetted source, I hunt for subject matter experts who can fill me in on the topic I’m writing about.

I Google.
I post to my social media feeds.
I use services like Qwoted, SOS, Connectively/HARO and SourceBottle.

I also do background research on anyone who reaches out to me to see if they are indeed a good match for my sourcing needs.

Where do I go? Your business website.

As a writer, I’m always looking for  About and Contact pages so I can learn more about  your background, qualifications and how to reach out to you. If you’re looking for more engagement with journalists, brand marketing writers and content marketers, please include the following bits and pieces on your website. After all, it’s your home base on the web!

Disclosure: This blog is reader-supported, which means this post contains affiliate links and advertisements. I earn a small commission if you shop through them, which helps fund this website so I can continue to bring you amazing content. Thank you! ~Angela

5 Must-Have Items on Your Business Website

As a content writer, my work is deadline-driven. I need to find information quickly to stay on track with my to-do list for the day. You may not realize that sometimes I only have a few hours, or a few days, to secure a source to interview for a story.

Thankfully the timeline in the marketing world is longer than in journalism, but I know the quick-ish turnarounds can still be surprising to potential sources. So, first and foremost, prompt replies are key to being considered for a feature.

Ok, now on to the details writers love to see on your website.

1. A Media/Press Kit

This is the catch-all page or PDF download that most people who seek media attention include. It’s fabulous. There’s generally a bio, headshots, details about the business, contact information, and often, a handful of media-approved quotes/videos/soundbites to use immediately.

But, media kit details are what everyone else is using.

So, I hope there’s more than a kit on your website. I want to see contact details and preferences so we can connect. More on that next!

2. Contact Details and Style

I want to collaborate with you in the way that works best for you.

I’m flexible and happy to talk on a phone call, communicate over email or get on a video chat. If you’re looking to connect with a writer, tell them where and how they can do this.

Interviewing Tips for Writers: The Perks and Pitfalls of Chatting In-Person, by Phone, on a Video Chat or by Email With Your Sources

I love websites that go as far as explaining what times of day and forms of communication are best for their public relations. For example, “We prefer email inquiries (no call, please!) from writers. We respond within 24 hours to initial outreach and schedule interviews for Tuesday and Thursday afternoons.”

3. Staff Bios

Of course your business website talks about your products and services, but is there a section about the key players? Do you offer in-depth bios, feature articles or stats sheets about the employees who are talking with the media?

In addition to learning who the person is, what they currently do at the company and their complete job title, I also want to know about their background. Where did they receive their education? Where else have they worked or interned? What are some of their personal interests, volunteer activities and organizations they belong to? (If your company needs help crafting employee feature stories/profiles/bios, please reach out!)

4. Social Media

Linking to the business’s social media and also including links to all the key employees who talk to the media can be very helpful. I love to poke around on LinkedIn especially to learn more about the person’s professional background.

It’s also nice if a company shares links to the employee’s other efforts, such as a personal blog that aligns with their ideals and passions. I may not use this information in the story I’m writing, but it helps me better connect to the person as a person, not just the speaker for the company.

5. Approved Imagery

Finally, it’s amazing if a potential source has a handful of downloadable company logos, headshots of employees, product shots and any other visuals that are pre-approved for publication. It’s one less thing I have to ask you for at the end of an interview or email!

Whether you’re a writer, PR pro, or expert, I’d love to hear your take on what should be included on a business website to make it easier for writers to reach out, connect and chat for potential media coverage.

Feel free to comment below!

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