You’re evaluating your marketing budget — again. Will this finally be the year that you bring on a team of freelance writers to ease your…
Tag: content marketing
Blogging beyond the company blog is a thing. Earlier this week I was approached by a digital marketing agency looking for writers to craft content…
Some projects make an impact on a writer. I just finished a two-year content marketing campaign geared at improving the lives and businesses of fellow…
SEO is important, but it’s not everything. Over the past year, I’ve noticed multiple brand clients forgoing SEO keyword phrases on assignments. I’m told to…
Last week I attended Skyword’s #Forward18 content marketing conference in Boston. The day was filled with trend predictions, actionable advice and case studies to fill…
Let’s get silly. Today I’m at Skyword’s #Forward18 content marketing conference in Boston which means I’m meeting lots of new people and the curious cool…