Who the Heck are Microinfluencers?

Being influential sways consumers. Just turn on the TV or scroll through your Instagram feed and you’re sure to see a celebrity endorsement. That red-carpet…

Do Emojis Belong in Content Marketing?

We’re up against fleeting attention and scrolling fingers daily. Learning how to pause and engage a reader is a recurring challenge for content marketing professionals.…

Has the Facebook Investigation Jolted Your Marketing Strategy?

This week I’m consumed with Facebook. I’m revising my social media marketing and influencer marketing strategy to keep my freelance writer paychecks flowing while the…

6 Writing Prompts for Content Marketers With Writer’s Block

Time is ticking. A deadline looms. You have to compose a creative, engaging and insightful post about…light bulbs. Or, insurance policies. Boooooring. We’ve all been…

Do You Know What Your Audience Wants?

Why are we writing? Or, what are we writing? I’ve talked to many content strategists, marketers and writers who get caught up in keyword analysis,…

Embracing the “I’ in Content Marketing

I daydream about ideal content marketing writing clients. Visions of thoughtful topics that allow me to be creative and helpful, a robust audience of brand…