Beyond My Session Notes: 22 Personal Takeaways from Skyword’s #Forward18 Content Marketing Conference

Last week I attended Skyword’s #Forward18 content marketing conference in Boston. The day was filled with trend predictions, actionable advice and case studies to fill…

Has the Facebook Investigation Jolted Your Marketing Strategy?

This week I’m consumed with Facebook. I’m revising my social media marketing and influencer marketing strategy to keep my freelance writer paychecks flowing while the…

18 Content Creation Tips for Content Marketing Writers

In a world of perpetual content and 24/7 platforms, our time and attention are shrinking. Concise writing online is critical. Over the past year I’ve…

Journalism Strengthens Content Marketing

Marketing is a trendy business. A technique comes on the scene, we implement it, wait for some engagement, then pour over the analytics. And guess…

I Left My Newspaper Job 8 Years Ago

I made the leap. With my reporter’s notebook and camera by my side, I traded covering school board meetings and photographing weekend parades for collaborating…

Improving Communication Between Marketers and Freelance Writers Part 3: Guidelines, Tools and Cutting Ties

Recall the last business conversation that left your mind spinning a million miles an hour — in a good way. Are you smiling? It’s that…