Last week I attended Skyword’s #Forward18 content marketing conference in Boston. The day was filled with trend predictions, actionable advice and case studies to fill…
Tag: marketing
This week I’m consumed with Facebook. I’m revising my social media marketing and influencer marketing strategy to keep my freelance writer paychecks flowing while the…
In a world of perpetual content and 24/7 platforms, our time and attention are shrinking. Concise writing online is critical. Over the past year I’ve…
Marketing is a trendy business. A technique comes on the scene, we implement it, wait for some engagement, then pour over the analytics. And guess…
I made the leap. With my reporter’s notebook and camera by my side, I traded covering school board meetings and photographing weekend parades for collaborating…
Recall the last business conversation that left your mind spinning a million miles an hour — in a good way. Are you smiling? It’s that…