Improving Communication Between Marketers and Freelance Writers Part 2: Quality Issues, Inconsistencies and Laziness

Working solo is easy. But, when you’re a content marketer or freelance writer, you often have to partner with a team of creative professionals to…

Giving Thanks for Blogging, Social Media and the Need for Words

Across the country, nobody is feeling guilty about eating a second or third piece of pie today. Hello, Thanksgiving! It’s a time to feast, visit…

3 Things Nurse Jackie Teaches Us About Marketing

For the past month I’ve been binge watching Showtime’s Nurse Jackie on Netflix. Although the behind-the-scenes insight into what happens in an ER and scandalous,…

How to Nail Your Client’s Voice and Tone

Writing for a living means being a chameleon. You’re expected to magically pick up on the style, tone and voice of each client, and then…

What’s the Difference Between Brand Journalism and Content Marketing?

If you’re just starting to venture into the world of inbound marketing and learning how blogging, articles and content can transform your marketing strategy, it…

Your Web Writing Questions Answered

  Bloggers. Content marketers. Journalists. Online writers of all types hit roadblocks on occasion. Whether your creativity is waning, or you find yourself curious about…