Storytelling Dominates Content Marketing in 2017

Tight-rolled jeans, body suits and telling a good ol’ yarn are back in style. I’m not wild about the 90s fashion trends making a comeback,…

How to Nail Your Client’s Voice and Tone

Writing for a living means being a chameleon. You’re expected to magically pick up on the style, tone and voice of each client, and then…

How to Write in a Conversational Tone

You’re reading the guidelines for a new project and they specify using a conversational tone. What the heck is that? By writing, I’m already having…