Over the last year, I’ve been asked to go incognito multiple times.
No, I don’t put on a trench coat and dark glasses.
I become a ghost, or rather, an invisible partner in the content creation process.
Clients are proposing more and more ghostwriting projects, but want does that mean?
Sometimes people have great ideas and concepts, but not enough time or skills to put them into words.
Enter, the ghostwriter.
What Ghostwriters Do
This type of writing project usually requires the ghostwriter to interview one or more experts, do research and compose the piece.
Often the editing process juggles between the ghostwriter and the person whom you’re writing the blog post for to keep the tone, voice and style consistent with other texts written by that person.
As a ghostwriter you don’t get a byline on the piece. So, pick your projects carefully if you’re trying to build a portfolio.
Being a ghostwriter can often be a thankless position, since none of the replies or comments on the piece are actually directed at you. Sure the experts provided the nuts and bolts of the content, but remember, you crafted the enticing article that was inviting enough to read!
What Ghostwriters Don’t Do
After you’ve submitted a ghostwritten piece, take a step back. This type of writing generally can’t be displayed in your writing portfolio or shared in a way that identifies you as the writer.
However, feel free to share the article on your social media networks if you often share articles and blog posts from a variety of authors.
Have you ever completed a ghostwriting project? Have you ever hired a ghostwriter to assist with a project? Why or why not? Let’s discuss in the comments below!
Are you looking for a ghostwriter for your company blog, social media updates or next book project? Let’s connect!
One Reply to “What is Ghostwriting?”
Comments are closed.