When I explain to people I primarily focus on journalistic work and marketing content, I’m often greeted with a confused expression.
They understand journalism.
But, marketing content? What the heck is that?
From my perspective as a writer and photographer, marketing content is any form of communication created to inform or engage a specific audience.
The most popular marketing content I create includes blog posts, website text (About Page, Company Bio) and online articles that read much like a Sunday newspaper feature story, complete with original reporting and quotes.
Additional types of marketing content include:
- Video clips
- White papers
- Blog posts
- Social media posts
- Audio recordings
- Guest blog posts
- Case studies
- Q&A interviews
In a nutshell, marketing content is simply communications created with a specific purpose, for a target audience.