Automation Blunder: When Set It and Forget It Didn’t Work

You’ve cruised into the end of the year feeling accomplished. While successfully balancing family time over the holidays with a last-minute work task or two,…

3 Writing Techniques Content Marketing Strategists Love

Your (work) writing isn’t about you. It’s about your client. What do they expect? What do they want? When you work for marketing companies like…

Content Strategy: What Writing Clients Want in 2015

I can’t help but reflect on writing trends as the new year gets underway. There’s one major shift I’ve noticed across the board with my…