Hey, Writer! No Topic is Too Simple

While making dinner last night, my husband joked that he felt stupid Googling “How to make hard-boiled eggs”. He has prepared this type of eggs…

The Importance of Authenticity and Being You

Most projects require a team. For me, it’s content strategists, content marketers, editors, publishers and illustrators who breathe the initial life into my content marketing…

How to Write in a Conversational Tone

You’re reading the guidelines for a new project and they specify using a conversational tone. What the heck is that? By writing, I’m already having…