Recently, a client and I discussed how to make the blog posts we’re creating target their specific audience, not just anyone who could benefit from…
Tag: audience
Facebook, Instagram and WhatsApp went offline for eight hours on Monday and too many small business owners lost their minds. I pivoted and worked on…
The freelance writers on your roster can likely do so much more than write blog posts! Sure, many of us are whizzes at listicles and…
Writing publicly is tricky. There’s a delicate balance between honoring the author’s voice and appeasing dedicated readers with content they crave and expect from their…
Yesterday a guest on a podcast I was listening to while washing the dishes mentioned something so simple, yet so true. The reason you have…
We don’t plan to exit a conversation early, but it happens. We get busy, miss a social media notification and leave a reader with a…