Hey Marketer, Writers Can Draft More Than Blog Posts

The freelance writers on your roster can likely do so much more than write blog posts! Sure, many of us are whizzes at listicles and…

How to Write for Your Audience (When You Don’t Know Who They Are)

Writing publicly is tricky. There’s a delicate balance between honoring the author’s voice and appeasing dedicated readers with content they crave and expect from their…

Authenticity in Blogging: What Do You Like to Read?

Yesterday a guest on a podcast I was listening to while washing the dishes mentioned something so simple, yet so true. The reason you have…

Are You Guilty of One-Sided Social Media Conversations? (150 words)

We don’t plan to exit a conversation early, but it happens. We get busy, miss a social media notification and leave a reader with a…

Do You Know What Your Audience Wants?

Why are we writing? Or, what are we writing? I’ve talked to many content strategists, marketers and writers who get caught up in keyword analysis,…